OTT Advertising
Streaming devices have become the go-to platform for television viewing among digital consumers. With the emergence of over-the-top (OTT) advertising platforms, also known as Connected TV, businesses can reach their target audience through their favorite movies and TV shows, regardless of location. Popular OTT devices such as Roku, AppleTV, gaming consoles, and tablets offer businesses a new opportunity to connect with their online audience through OTT advertising.
One of the most exciting features of OTT advertising is advanced targeting. For example, demographic information such as age, location, buying behaviors, interests, hobbies and even occupations can be used to target your audience precisely.
Are you ready to elevate your next ad campaign with OTT advertising? Intersect Digital can help you navigate this exciting new landscape and effectively connect with your target audience on the platforms they use most.
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